Killer Business Tip #1: Identify Your Purpose
Begin
by writing down a statement of purpose that specifies what you will help
your prospects achieve. If you understand how using your products or
services will help your prospects, you'll be excited to tell them about
it. This is where you let your passion drive your business purpose in
the first place.
Killer Business Tip #2: Be Clear About Your Goals
The
first principle for success you can apply to your work is to be clear
about your goals. And you should be flexible about the process of
achieving it. Change is a constant, and this quality of flexibility is
the most important single quality that you will need for success in
times of rapid and growing changes.
Killer Business Tip #3: Match Up Against Your Competitors
Finding
out that your prospect is using a competitor is great news because it
means he or she needs what you sell. A rule of thumb is never to
directly criticise a competitor. Instead, discuss case histories that
demonstrate how customers or clients have realised benefits that only
your business can provide.
Killer Business Tip #4: Offer Solutions, Not Features
Usually
your customers don't appreciate the "glories" of your product's
reputation, the sheer practicality of its design or the cleverness of
its title. On the contrary, they're focused on their personal needs and
motivation.
Maybe it's a jacket that needs mending. Or a Hi-Fi system gone haywire. They want a solution to their problem, not a product.
They
want something to keep themselves warm and they want to enjoy
interrupted music. So you've got to present your product as the
satisfaction to the need. These motivations are usually "problems" that
the prospect will not talk about without asking them some well thought
out questions.
Killer Business Tip #5: Testimonials are the Key to Closing Your Sales
By
using testimonials (reviews from your satisfied customers) in text,
audio or even video format on your website, you not only answer the
question, you also provide a credible recommendation for your product or
service.
Adding testimonials is probably one of the easiest ways
to improve your website, and a good one can generate more sales than
some of the best sales copy out there.
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